I will admit I used Wikipedia to confirm details like the logo dates, etc. my basic info that they are retro throwback packaging was from working 3rd shift janitorial/landscaping at my local Pick N’ Save. I’ve always liked getting soda in glass bottles since I was a little kid, I even drank most of the glass Atlanta Olympics Commemorative Coca-Cola my cousin was collecting when I was little. That didn’t go over well. But I Digress, when I saw these being delivered I asked if they were a promotional run and the driver basically told me it was throwback in retro packaging to cater to “hipster demand.” I’m fairly certain that reasoning was his own and I’m not sure how likely that is, but I trust that he was correct in the basics.

Since it’s release Throwback has been in uninterrupted supply here in my area of SE Wisconsin, I’ve always figured it had something to do with the Midwest, along with the South, being the traditional area to gauge the average American’s taste. A “But will it play in Iowa?” type situation. If I’m incorrect in any of this I apologize and I’ll keep looking around for a more official confirmation.

Keep up the good work, Ben.

The Wikipedia page, which lacks appropriate citations, is not a credible source, but also does not specifically mention an absence of the word Throwback at all (though anyone could edit that page and add that, if they wanted), simply the branding changes that I mention below.

To share what I do know: I am unaware of a mention of PepsiCo marketing Mountain Dew in a glass bottle, without “Throwback” on it, as being Throwback. I am aware that PepsiCo did release Mountain Dew Throwback initially without the hillbilly branding (see: http://sopebocks.wordpress.com/2009/05/13/mountain-dew-throwback/). But, if you notice, the word Throwback is included in the can. To my knowledge, that was the “version 1″ retro packaging that you reference, as further evidenced by this review by The Impulsive Buy when they were brand new: http://www.theimpulsivebuy.com/wordpress/2009/04/21/review-pepsi-throwback-and-mountain-dew-throwback/

I know Marvo, the author of that article, and would be happy to ask him to confirm.

Furthermore, when they released the products, BevReview.com did a full FAQ about them and specifically noted that glass bottles were not part of the product lineup, so they were not part of an initial roll out or the initial versions of the product. See: http://www.bevreview.com/2009/02/26/official-facts-about-pepsi-throwback-mountain-dew-throwback/

All things aside, I mention it just to be totally accurate, not as some major point. I’m sure it’s all the same or similar. I hope to find some branded Throwback to confirm that, as well. :) Thanks for the comment.

Patrick

Patrick