IBC Root Beer was launched in 1919 by the Griesedieck family, who formed with breweries in the St. Louis area as the Independent Breweries Company – which is what IBC stood for. It was developed as a non-alcoholic alternative during prohibition.
The Kranzberg family purchased the trademark and increased distribution led to a growth in popularity in the 20s. In the 30s, they sold it to the National Bottling Company.
In the 1970s, the drink was bought by Taylor Beverages, who sold it to the Seven-Up Company, which later merged with Dr Pepper/Seven Up. Then they were acquired by Cadbury Schweppes before they spun off their North American beverages unit into Dr Pepper Snapple Group.
Thank you to elangomattab for the request.
Are you a fan of IBC Root Beer? Please let me know in the comments.
IBC Root Beer was launched in 1919 by the Griesedieck family, who formed with breweries in the St. Louis area as the Independent Breweries Company – which is what IBC stood for. It was developed as a non-alcoholic alternative during prohibition. The Kranzberg family purchased the trademark and increased distribution led to a growth in popularity in the 20s. In the 30s, they sold it to the National Bottling Company. In the 1970s, the drink was bought by Taylor Beverages, […]
IBC Root Beer was launched in 1919 by the Griesedieck family, who formed with breweries in the St. Louis area as the Independent Breweries Company – which is what IBC stood for. It was developed as a non-alcoholic alternative during prohibition.
The Kranzberg family purchased the trademark and increased distribution led to a growth in popularity in the 20s. In the 30s, they sold it to the National Bottling Company.
In the 1970s, the drink was bought by Taylor Beverages, who sold it to the Seven-Up Company, which later merged with Dr Pepper/Seven Up. Then they were acquired by Cadbury Schweppes before they spun off their North American beverages unit into Dr Pepper Snapple Group.
Thank you to elangomattab for the request.
Are you a fan of IBC Root Beer? Please let me know in the comments.
At $5.49 a six pack I was disappointed they use HFCS. I did not care for this one. I like a much stronger bite. Great show as always.
Thanks for sharing, Neil. Sorry to hear that.