Triple XXX Root Beer has a long history. According to the Triple XXX Family Restaurant website, it begins in 1895 when Anheuser-Busch and local investors in Galveston, Texas, launched The Galveston Brewing Company. They sold keg beer which came in steel barrels branded with XXX.
In the first decade of the 1900s, the company began to sell soft drink syrups and sold them under the name XXX. The trademark has been in continuous use since at least April of 1908. Root beer was just one of many syrup flavors.
In 1916, Texas ordered the close of the company, due to prohibition. But they shuffled the business and changed the name to Southern Beverage Company, which would produce only non-alcoholic soft drinks, primarily root beer and ginger ale.
In the next decade, the brand continued to grow, licensing distributors and launching restaurants. When prohibition was lifted, they merged with another brewery and began making alcoholic beverages once again.
From there, the popularity of the drink waned, due to a number of factors. In the late 1970s, a revival of sorts was attempted by a new owner, but the market for root beer became crowded and began to consolidate, providing limited distribution options for the numerous root beer brands. The history page on the website ends in 2000 saying that the root beer is only sold in restaurants or outlets as a fountain drink, not in bottles. But, it notes, that could change. And it did.
Triple XXX Root Beer has a long history. According to the Triple XXX Family Restaurant website, it begins in 1895 when Anheuser-Busch and local investors in Galveston, Texas, launched The Galveston Brewing Company. They sold keg beer which came in steel barrels branded with XXX. In the first decade of the 1900s, the company began to sell soft drink syrups and sold them under the name XXX. The trademark has been in continuous use since at least April of 1908. […]
Triple XXX Root Beer has a long history. According to the Triple XXX Family Restaurant website, it begins in 1895 when Anheuser-Busch and local investors in Galveston, Texas, launched The Galveston Brewing Company. They sold keg beer which came in steel barrels branded with XXX.
In the first decade of the 1900s, the company began to sell soft drink syrups and sold them under the name XXX. The trademark has been in continuous use since at least April of 1908. Root beer was just one of many syrup flavors.
In 1916, Texas ordered the close of the company, due to prohibition. But they shuffled the business and changed the name to Southern Beverage Company, which would produce only non-alcoholic soft drinks, primarily root beer and ginger ale.
In the next decade, the brand continued to grow, licensing distributors and launching restaurants. When prohibition was lifted, they merged with another brewery and began making alcoholic beverages once again.
From there, the popularity of the drink waned, due to a number of factors. In the late 1970s, a revival of sorts was attempted by a new owner, but the market for root beer became crowded and began to consolidate, providing limited distribution options for the numerous root beer brands. The history page on the website ends in 2000 saying that the root beer is only sold in restaurants or outlets as a fountain drink, not in bottles. But, it notes, that could change. And it did.
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